Scalable Business

We Need To Scale!

Do you need to scale lead gen, customer service, delivery? More often than not the answer is All The Things!

Great, but growth in all areas requires additional cash. You need to spend more on marketing, more on salaries to handle more enquiries, more on fulfilment, more training because with scale comes bottlenecks and human errors, It takes cash to support growth.

If there’s no additional cash on hand, maybe you can refine some of those current inefficient processes and produce more without additional hands - Increase revenue and pump that cash back into marketing?

Automation Is Your Ticket To A Scalable Business!

Handling twice the amount of work without;

• burning out your team
• hiring VAs / interns / additional hands that need more training

will set up a nice foundation for a scalable business.

The main problem with using automation to scale a business is not knowing what’s even possible. There are 100’s of manual processes that your team are doing each day that should be automated. Automated tasks that can run 24/7 - 365.

A good place to look is Zapier, Make.com or n8n’s integration lists.

You’ll be surprised at which pieces of software you use every day can be automated.

Before You Start Automating

Before you dig into what is possible with automation, start by implementing the Operational Workflow Framework;

• Identify repetitive tasks across your business.
• Map out and visualise your processes from start to finish. Look for bottlenecks and automation opportunities.
• Invest in scalable, automation-friendly tools.
• Use automated analytics and KPI tracking to guide your scaling strategy.
• Regularly review and refine your automated processes. What worked at 10 clients might need tweaking at 100 or 1000.

Automation Pitfalls to Dodge

Not everything needs to be automated. Keep the human touch where it matters most. Automating client contact using ChatGPT for example, might do more harm then good.

Integration Headaches: Ensure your automated systems play nice together. Set up error handling to make sure your team knows when something has failed to run.

Employee Resistance: Bring your team along for the ride. Show them how automation makes their jobs easier, not obsolete.

Security Concerns: As you automate more processes, beef up your cybersecurity, not all data (client credit card details) should be flowing into different cloud based platforms.

Going Too Wide: Begin with simple task automation and work your way up to complex workflows. Introduce automations rapidly and incrementally. Don’t try to automate the entire business and release changes all at once.

Not Investing in Training: Empower your team to become automation experts. They’re your front-line scalable business enablers.

Not Measuring Everything: Use automated tracking to measure the impact of your automation efforts. A scalable business makes data driven decisions.

Wrapping Up

Automation isn’t just about efficiency. It’s the backbone of a scalable business.

It’s what allows you to take on more clients, expand your services, and grow your team without increasing your workload or expenses.